Founder, CEO

Craig spent most of his adult life working as the VP of Marketing for his family’s business, the iconic San Francisco artists’ supply company Flax art & design. After a couple decades, he chose a different path, and worked with cutting edge environmental experts to create a retailer Sustainable Ratings system, working with some of the largest retailers in America including GAP, Patagonia, Levis, National Geographic, Crate and Barrel among many others. He has consulted and participated in advisory boards for large companies including TOMS shoes, Brooks Running, Alternative Apparel, Abacus Direct and DoubleClick.

Craig is producing a feature length documentary film about legendary rock climber Tom Frost, and spends as much of his free time with his wife hiking the hills and beaches of Northern California. He is the proud father of two college aged children.


Andrea Salvemini is the Director of Business Development for UC Berkeley Executive Education. Her passion for partnering with companies to inspire their leaders to grow, develop and exceed expectations. With over 15 years of working with global organizations to develop their leaders, Andrea is passionate about designing business-driven executive programs for organizations that will make an impact.

Andrea’s personal passions and curious nature align closely with the Berkeley Haas principles — she’s inspired by the mission of questioning the status quo and she’s committed to bringing the tremendous wealth of resources within Berkeley to bear for her clients. Over the last 10 years, Andrea has worked with clients in the technology, financial and healthcare industries, including HP, Cisco, Wells Fargo and Medtronic. Andrea holds an BA from UC San Diego in Physiology, with additional postgraduate work in exercise physiology. She is certified in the MHS EQi Assessment.

In her free time, Andrea loves to exercise, explore the outdoors, create culinary delights for friends, and spend time with her family.

Angela Wilbourn

Angela Wilbourn has served as United Negro College Fund (UNCF) San Francisco Area Development Director, the nation's largest private provider of scholarships and other educational support to African American students and a leading advocate of college readiness: students' need for an education, from pre-school through high school, that prepares them for college success.

Angela has extensive experience in fundraising, event management, program development, sales and marketing. Prior to joining UNCF, Angela worked at Benioff's Children's Hospital Oakland as a fundraising specialist and at the Oakland Museum of California as the Event Services Manager.

Angela holds a bachelor of science degree in political science from Spelman College and a master's degree in tourism administration/event and sports management from The George Washington University.

John Jackson

John Jackson is an urban planner experienced in transportation planning, medium-duty electric vehicle (EV) conversion practices for transit agencies, light duty EV conversions, and project and program management. A Senior Program Manager for U.S. Transportation Programs at the Center for Sustainable Energy, he oversees two East Coast programs that provide rebates for residents purchasing EVs. John has an M.S. in Community and Regional Planning from the University of Oregon and a B.A. in geography from the University of Nebraska-Lincoln. He is based in Los Angeles, CA.

In his very little free time, John enjoys Skateboarding in new cities, riding transit, traveling, playing and watching sports, and biking.


Lucia A. Sinatra has held leadership positions in business development, corporate counsel and corporate compliance for small venture capital and Internet start-up companies in the San Francisco Bay area. Earlier in her career, Lucia was a corporate securities attorney at both Emmet, Martin and Marvin and Sidley Austin LLP (formerly known as Sidley Austin Brown & Wood LLP) in New York City

Lucia currently spends her time advocating for fair and equal public education for all students in the State of California and serves as a volunteer member of several non-for-profit organizations that advocate for access to services for students who are most underrepresented in our public education system.

The synergy between Lucia's advocacy work in education and working for an organization whose mission is to provide extra-curricular transportation to the most underserved youth in our communities, leaves Lucia both excited and passionate to join the board of Yoots and help build it to a thriving transportation service providing these students access to programs that they otherwise could not access.



Chester Hurtado is a poised financial executive with a strong business sense, proven leadership skills, diverse management experience, and excellent communication skills. Chester has held CFO positions at several technology, manufacturing, consumer products, and services companies in the United States and internationally. Chester enjoys the challenges that rapid growth opportunities present, while being able to maintain a sense of humor and a positive work environment.

Chester has over 20 years of senior financial management experience. Chester established TradeWorks Management Services, a consulting company offering interim accounting and finance consulting, management and personnel for companies ranging from startup to multinational corporations.


Joe Lund has been with the American Red Cross for twenty years with most of that time as the Director of Operations. His area of responsibility has steadily increased from the Bay Area to now include the Northern California Coastal Region. With more than thirty years’ experience as being the one people turn to for leadership and solutions with every conceivable issue related to real estate, construction, facilities, fleet, disaster supply chain, and inventory control, Joe is the one guy everyone turns to in a storm (literally!).

Joe grew up in the Angeles National Forest followed by moves to Oklahoma, Washington and Oregon before settling in California. He is a renaissance man whose abilities are used for everything from singlehandedly rebuilding homes to restoring a vintage Airstream so that he can share his passion of the outdoors with his wife and twin daughters.

TED BENNETT- (advisor)

Ted Bennett is a partner at Williams & Connolly LLP, a law firm in Washington, DC. Ted's practice focuses on trial work and complex civil litigation, principally in matters relating to financial services and intellectual property. In recent years, he has represented inventors, entrepreneurs, banks, biomedical start-ups, accounting firms, media companies, and technology companies in federal and state courts across the country, in arbitrations, and in DOJ, CFPB, SEC, ITC and other government investigations. His pro bono representations include matters involving prisoner religions freedom, undocumented worker wage and hour rights, voter protection, protection of attorneys appointed to represent Guantanamo detainees, and enforcement of the Endangered Species Act. He also has served on the boards non-profits including Adventure in Science, Inc. Ted was born and raised in the San Francisco Bay Area and is a graduate of the University of Notre Dame and Duke University School of Law.

Before attending law school, Ted was an officer in the U.S. Navy for seven years, flying missions in the first Gulf War and in support of NATO air enforcement in Bosnia.

Dr. Dayna Long- (advisor)

Dr. Dayna Long is a pediatrician at the University of California San Francisco Benioff Children’s Hospital Oakland. Her main clinical work is in primary care and asthma clinic.

Dr. Long is the Medical Director at the Center for Community Health and Engagement (CCHE). The mission of CCHE is to advance equity by partnering with communities to promote preventative health and wellbeing for all children and their families.

Dr. Long is the co-Founder and Medical Director of the Family Information and Navigation Desk (FIND). The goal of FIND is to address the social and environmental factors that profoundly impact health outcomes. Via culturally responsive community Navigators and evidence based best practices, patients are connected to community based resources that satisfy unmet basic needs such as food insecurity, housing, tobacco cessation, physical activity, childcare, as well as mental health and developmental services.

Dr. Long is the UCSF Benioff Children's Hospital Oakland Spokeswoman for the Too Small to Fail: Talk, Read, Sing Initiative. Too Small to Fail encourages early literacy and brain development by having caregivers in low-income communities, starting at birth and daily thereafter, talk, read and sing to their babies. Dr. Long is an adviser for the White House Bridging the Word Gap- Incentive Prize challenge and part of the national Bridging the Word Gap Research Network.

Her research interests include health disparities, social determinants of health, community health, and asthma. She is the site Principal Investigator for the National Institute of Health (NIH) funded AsthmaNet trials. Currently, her asthma research projects are the Best African American Response to Asthma Drugs (BARD) and the hot spotting project, Geographic Information Systems (GIS) Protocol to Assess Environmental Effects on Drug Response for AsthmaNet Studies.

As a steering committee member of First Five-Alameda County/Help Me Grow, Dr. Long advocates for children. In 2014, Dr. Long received a National Service Award from the Corporation for National Service and joined Presidents Bill Clinton and Obama at the White House to celebrate national community service. In 2015, she was accepted into the Harvard Macy’s Institute Leading Innovations in Health Care Cohort. For 2016, Dr. Long is the Girls Inc, Alameda STRONG awardee.

Dr. Long received her BS from Stanford University in Biology and a BA in African and African-American History. She attended medical school at George Washington University and completed her residency at UCSF Benioff Children’s Hospital Oakland.

Dr Long is the proud mother of 3 boys. Her hobbies include eating good food, hiking, biking, reading and spending time with family and friends.